Most university clubs and societies don't consider their club as a brand. While university associations are mostly non-for profit organisations, they are still brands. In fact, it is often a club's ability to manage their brand effectively that determines its success.
When building and managing your brand, you first need to consider your positioning. Who is your target and what core promise do you offer them that is differentiated from others? For example:For first year commerce students, the Business Society provides them with an opportunity to connect with a network of similar minded students through fun and valuable events.
From here, you can develop a brand vision that gives your club room to grow and improve.
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